Our story

As you may have guessed from our name, we specialise in rad food made with real ingredients that EVERYONE can enjoy. This includes a range of plant based slices, functional supplements & easy to make Rad Ball Mixes - All of which can be delivered nationwide, hallelujah! 

You can also find us in over 150 New Worlds, Four Squares, Cafes & Health Food Stores, nationwide. Find your nearest Real Rad Food stockist on this growing list! 

Real Rad Food started with a real rad human.

Hannah - founder and former chief ball roller - began making healthy treats as a creative outlet. A passionate plant-based creative, she began sharing these treats on Instagram as a way to meet more like-minded people.

The more Hannah shared, the more she realised she was becoming part of a greater movement; a movement towards real food and conscious consumption. These two values became the foundation for Real Rad Food, which Hannah made an official brand in 2017. 

In 2023, Hannah handed over the reins to the Gillum family; Sarah and Hugh, along with their children, Evie, Theo, Clara and Gabe. 

A long-time follower; Sarah convinced Hugh that RRF was the business for them to take on after searching high and low for the perfect project for a number of years.

Hailing from the Hawkes Bay, Hugh has a background in food technology, and after a stint in Quality & Compliance, he wanted to get back into the food industry. Bay of Plenty born Sarah was a Registered Nurse and Freelance Makeup Artist turned stay-at-home mum and RRF is her step back into the workforce in a way that offers flexibility for their busy family.

“Our vision for Real Rad Food is to continue creating the quality products you all know and love. To bring you (the Rad Fam) on the journey with us - the loving, loyal community that has brought this special brand to where it is today.”